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I was clueless about Social Media when I met Danny. In just two hours, I walked out with pages of notes and more importantly tons of action points that I started to use straight away the next day. He is knowledgeable, friendly and a real expert. I found his style easy to learn from and it was nothing short of illuminating.

Paul Tizzard

A recession is not the time to neglect your website

In the current economic climate, businesses are cutting back on their marketing costs, but your website is the one area of your business you should be investing in.

During a severe recession, there is a lot of pressure to reduce overheads, but this is also a crucial time to find business and increase profitability. And if you have a strong online presence, you can raise your profile without breaking the bank.

Traditional marketing such as media advertising is prohibitively expensive with a small display advertisement in a newspaper costing anything from £200 to £2000. And once the ad appears, it's very hard to measure how many readers saw your advertisement or even responded to it. With the internet however, a small investment can bring a large increase in revenue, and more importantly, you can measure results. Here are the facts:

Increasingly, customers will check out your website before doing any business with you. If your website is unsightly or out of date, it will deter prospects from even contacting you.
An increasing number of shoppers browse online before they buy. Even if the purchase is made in store or over the phone, shoppers will do some comparison shopping online first. If they can't find the products they are looking for on your website, they will go elsewhere.
Unlike traditional advertising, it costs relatively little to promote yourself on the internet. If your website is content rich, and if there are relevant websites linking to you, customers will find you.
You can track visitors to your website - you can see where they came from, what pages on your site they visited and can even track how many have converted into customers. Now you can't do that with a newspaper advertisement!

Brainstorm Design can help you to raise your profile online. Whether it's getting your website up to date, or helping you to find more visitors, we have a package to suit every budget. Why not call us today on 020 8953 8820 and find out how we can help you grow your business online.

Alternatively, you can contact us via our enquiry form.