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David Breuer-Weil

Brainstorm Design Blog

Why your website should always include a call to action

Posted by Danny Bermant - 22 Feb 2011

When you launch your new website, have you ever thought about its purpose? What do you want to get out of it? What do you want visitors to do? I often get clients telling me: “We don’t use our website for getting business, it’s just an online brochure”. But it doesn’t matter whether you do or don’t rely on your website for new business. It’s still a vital tool for engaging with your customers. Your website should always have a call to action. 

Why you should consider a UI expert when designing your website

Posted by Danny Bermant - 01 Feb 2011
You know your website is overdue for a redesign. The design looks tired, the fonts are old fashioned, and the images are unsuitable. So you think a new design is going to get punters flocking to your site? Wrong. 
 
When companies decide to have a website redesign, they often view it as a simple equation: 
 
1. Get an eye catching design
2. Pay someone to get more traffic to my website
 
Result = lots of sales
 

If you think it’s this simple, you’re in for a big disappointment.  

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