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Danny's knowledge of social media is impressive, as his regular tweets go to prove. But Danny is also efficient and kind - and he speaks plain English when helping you solve technical problems. Thanks for your help Danny!
Claire Adler
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Brainstorm Design Blog
Why your website should always include a call to action
Posted by Danny Bermant - 22 Feb 2011
When you launch your new website, have you ever thought about its purpose? What do you want to get out of it? What do you want visitors to do? I often get clients telling me: “We don’t use our website for getting business, it’s just an online brochure”. But it doesn’t matter whether you do or don’t rely on your website for new business. It’s still a vital tool for engaging with your customers. Your website should always have a call to action.
How a home page slideshow can improve the conversion rate of your website
Posted by Danny Bermant - 18 Jun 2010
As broadband speeds get ever faster, people also expect to find what they are looking for quickly. This not only means having a fast loading website, but it also means your visitors need to find the information they are looking for straight away. Your home page is your "shop window" and you only have a few seconds to convince potential customers before they visit your competitors. Few visitors will bother scrolling below the fold of the page to find out more about you. So how do you sell your business in 15 seconds when all you have is a 1024 x 768 screen?
The answer is a home page slideshow. This displays a sequence of fading images, each of which contains a description. Each slide illustrates a different element of your business and includes a link to the relevant page on your site.
Tags: slideshow, website usability
Posted in Website usability, Website design
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