Brainstorm Design Blog

If you run a business, you presumably have a business plan that sets out your aims and objectives for the next six to twelve months. But do you have a marketing plan? 

If you want to attract more business, you need to plan what you’re going to say to your target customers, when you’re going to say it, and how you’re going to say it. And it’s the “how” that I’m going to talk about. You can get your message across through your website, your pay per click campaign, your emails, and even through SEO. But social media has become such a major force for attracting new business, it needs a plan all of its own. 

So, you've launched your new Facebook business page. All your friends, relatives and even a couple of strangers have 'liked' it. What now? How do you continue drawing new fans to your page, giving it enough exposure to turn it into a useful business tool?

One way is to use other social media sites in order to promote it and drive traffic to your page. Of course, any time you post an item to your Facebook page - be it news item, poll, special offer or information -- you should post a link on Twitter. Hopefully, some of the visitors will decide to follow your Facebook page permanently.

When you suffer from chronic pain, it can be difficult to find people who really understand what you are going through, and who can offer you support and advice. Groups like the Fibromyalgia Association offer invaluable benefits, for which there is no substitute. But in recent years, many thousands have also found help through the internet – and specifically, through what is known as "social media", that is, sites like Facebook and Twitter that help you connect to others.