Podcasts are sound recordings that can either be played on the Internet or downloaded onto your iPod or MP3 player and listened to at your leisure, on the train, while you’re jogging or whilst driving your car. They can be anything from an interview with your CEO to a recording of your AGM or a testimonial from a client.
So… how can podcasts help your business?
Use them to promote events that clients may have missed, such as conferences, seminars or meetings. Clients may even pay to hear recordings of sessions. See, for example, the podcasts we have posted for Jewish Book Week.
Key members of staff can use podcasts to introduce themselves to your clients. It gives clients more of an impression of who you are then a photo and a paragraph of text.
Broadcast all the latest news from your business and industry sector with regular newscasts.
Use podcasts to illustrate how you’ve helped your clients. These could include interviews and testimonials.
Brainstorm Design can help you create and post podcasts. Call us on 020 8953 8820 to find out how!
