Pay-per-click advertising

The cost doesn’t have to be prohibitive, as you only pay if someone actually clicks on your ad and you can even set a daily budget. This method is extremely effective for websites operating in a specialist area, as competition is limited. Your account can be set up within minutes, and you will be able to see straight away how many visitors you are getting and what service they are interested in.

You can even set up your ads to cater for a specific geographic area or to only appear on certain days or hours during the week.

1. Keyword list: We will work with you on a list of suitable keywords that are relevant your customers. We will agree on a daily budget and a maximum cost per click for each keyword.
2. Writing your advertisements: You may be selling a number of different products to a wide variety of customers. We will write all your advertisements, ensuring that each one of them is relevant to the products you are selling and appealing to your varied groups of customers. 
3. Landing pages: This is the page on your website that people arrive at after clicking on your ad. Where necessary, we will update the design of your landing pages to to help convert more of your targeted visitors into customers. 
   
4. Monitoring: We will regularly monitor your advertisements for as long as you require our services, in order to understand which keywords are working, whether the ads are positioned well enough, etc, and to tweak the campaign accordingly. We will send you a monthly progress report that will show how your ads are performing, and will also meet with you regularly to discuss the progress of your campaign.
   

Related case study - CareerBalance