CareerBalance

The brief
CareerBalance are a team of career planning and job search specialists based in the City of London. They approached us to increase their visitor numbers and raise the level of enquiries through their recently launched site.

What we did
We reviewed the website pages and make the design more user-friendly so that visitors found it easier to engage with the site. We then carried out keyword research to find out what key phrases CareerBalance's target customers were looking for. Following the research, we were able to optimize both the website code and the content in order to make it more relevant to their target customers. The final step was to (1) re-launch the pay per click campaign, creating relevant ads that would attract attention and (2) increase the number of external websites linking to CareerBalance.

The result
Over the last two years, we have more than doubled the number of website visitors and there has been a corresponding increase in the number of enquiries. The site has also been upgraded to include a CMS and blog so that the CareerBalance can easily update the site and add more pages that respond to clients needs.