Brainstorm Design Blog

Do you have an enquiry form on your website? Here is a tip to help you increase the number of enquiries...keep it simple!

I am amazed by the number of websites that have complicated forms with lots of compulsory fields: your address, what time would you like an appointment, how would you like us to contact you...etc. The longer the form, the less likely it is that visitors will bother filling it in. 

All that really matters are three things:

1. A  name
2. An email address
3. A phone number

As long as you have some basic contact details, you can call / email the client back and get all the other information you need. 

When you launch your new website, have you ever thought about its purpose? What do you want to get out of it? What do you want visitors to do? I often get clients telling me: “We don’t use our website for getting business, it’s just an online brochure”. But it doesn’t matter whether you do or don’t rely on your website for new business. It’s still a vital tool for engaging with your customers. Your website should always have a call to action. 

If you think it’s this simple, you’re in for a big disappointment.  

When you’re having your website designed, have you ever asked yourself the following questions:

1. What do I want to achieve from my website? Do I want more subscribers? More sales? More enquiries?
2. Have I set any targets for achieving these goals? E.g. 25% of new business enquiries should come from my website.
3. How will I measure my goals?

A website is more than just an online brochure, it’s a vital sales tool that works around the clock, advertising your business. If you do the following preparatory work before your website is designed, it will go a long way towards ensuring a successful outcome.  

It was recently reported that Google has started ranking webpages by the speed with which they load.