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If you're thinking of getting your SEO done offshore, make sure you do the email test

When your marketing budget is tight, it's tempting to consider having your SEO done by an offshore company. But if you have to go down this route, at least take the trouble to ensure your SEO consultant has a good command of English.

A major part of SEO involves writing copy on other websites that will link back to you. E.g. If you run a website about outdoor sports and someone has written a blog about Skiing, you can comment on that blog and also include a link back to your website. Blog comments have high credibility on Google, but if they're not well written, the blogger won't publish them.

It's also likely that you will need to update the copy on your website so that it contains keywords relevant to your target audience. How can this be achieved when English is the second language of your SEO consultant?

Let me suggest a simple email test. If an offshore SEO company approaches you, ask them to articulate in an email what they can do for you. If the email you get back isn't coherent, just think about what the copy on your website is going to look like!

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