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How blog commenting can help the SEO of your website

One very useful way of aiding search engine optimisation (SEO) is leaving comments on other people’s blogs, displaying your expertise and including a link back to your own site. Unfortunately, it is a tool that is very often misused by unscrupulous SEO “experts”, who leave comments on random blogs which are no use to the business they are supposedly promoting.

When posting comments on a blog, you must make sure that there is a firm connection between the product you are trying to sell and the blog on which you are writing. First of all, if the blog is about back pain and your website is trying to sell dog food, the blog publisher won’t publish your comments, no matter how flattering they are. Blog owners have noticed that many SEO companies are trying to spam them with comments promoting their products. They have wised up to this and in an increasing number of blogs, comments are usually moderated before being publishing.

Just as importantly, readers of a blog about back pain are unlikely to be particularly interested in dog food; you are quite simply wasting your own time and resources by directing comments at random websites instead of focusing on websites that are read by your own target audience.

So, find blogs that are relevant to your business. Then, make sure you are not simply dropping in the same comment, which is a blatant and unsubtle attempt to plug your business. Again, this is spam, is unlikely to pass moderation, and is utterly transparent to most readers.

Make sure your comments are relevant to the blog and specific post on which you are commenting. For example, if you are promoting ski holidays and leave a comment on a skiing blog, make sure your comment shows that you have actually read the article on which you are commenting. Tailor your comments to each blog post; be pertinent, informative and interesting but don’t get too self-referential; if you have done your job properly and written a good enough comment, the blog owner will publish it. 

This is where it helps to use a UK-based SEO consultancy, whose experts have good English and can tailor their comments to specific blogs, rather than simply posting one comment to hundreds of addresses.

If you hire an SEO consultant, make sure he or she discloses where they are putting their links. If links are not placed on relevant websites, they will not help your business.  And if your SEO consultant doesn't disclose this info - don't hire them.

Bianca Torres wrote:

You could also ask questions pertaining to the blog in your comment. Something that the blog owner them self may want to answer, finding it useful for future readers. Or that another reader may answer.

Thursday, Dec 22, 2011 at 20:29

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