LinkedIn is commonly referred to as “Facebook” for business, yet most business people I talk to tell me they “don’t get it”. They see its benefits in terms of staying in touch with other business people, but they’re not sure quite how it can help generate business for them. Well, LinkedIn can help you get more business, and do a lot of other things besides:
1. Research into people you are looking to employ.
2. Find new customers and suppliers.
3. Find new markets for your products.
4. Find other suppliers in your market to share ideas and collaborate with.
5. Carry out market research.
So if you’re running a business, make sure you do the following with your LinkedIn profile:
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